Mobile Event Tracking.

About this project

The Paydentity app is a payments app developed in Germany offers a new payment method at the point of sale buy-now-pay-later (BNPL) process coupled with credit checks at the point of sale in physical locations across the country.

Within the app, I designed and instrumented a mobile event tracking system for tnative mobile app for iOS and Android with Amplitude.

Categories: Mobile Event Tracking, Customer Analytics

Project Highlights

  • Integration of Amplitude as the Mobile Events Tracking, Customer Analytics platform

  • Mobile Event Tracking Taxonomy – design and implementation across the Paydentity App

  • Instrumenting the mobile tracking events in Amplitude

  • QA and supporting mobile developers in the implementation process

  • Creating dashboards and analyses (Funnel Analysis, Segmentation, Cohort Analysis) in Amplitude across the Acquisition, Activation, Engagement and Retention domains